· 7 min read
Customer Frequency and Segments You Can Actually Use
Fancy CRM segments fail when nobody acts on them. Start with visit frequency and average ticket—simple buckets your front line can recognize and your marketing can test.
New, occasional, regular
Tag guests by visits in the last ninety days. New guests get welcome offers; lapsing regulars get a nudge before they churn silently.
Privacy and respect
Collect only what you will use. Clear opt-in for SMS beats spray-and-pray email lists.
One experiment at a time
Change a single variable—Tuesday lunch promo, not five campaigns at once—so results mean something.